Discover ASAL – where Amazighe heritage meets modern minimalism. Crafted from 316L surgical-grade stainless steel and lustrous pearls, our jewelry is designed to last a lifetime.
316L Surgical Grade
Hypoallergenic and safe for sensitive skin
100% Tarnish-Free
Water-resistant and scratch-resistant
Free Qatar Delivery
Personal delivery service included
Featured Collections
Timeless pieces for the modern individual
The Original
Classic stainless steel pieces that define timeless elegance
The Element
Lustrous pearls paired with durable steel craftsmanship
The Plated
Premium gold-plated steel for refined sophistication
The Meaning of ASAL
In Amazighe, "ASAL" means original – a word that captures the essence of our brand. We honor timeless heritage while embracing modern innovation, creating jewelry that stands the test of time.
Every piece is crafted from 316L surgical-grade stainless steel, the same material used in medical implants. This ensures our jewelry is hypoallergenic, tarnish-free, and built to last through water, sweat, and daily wear.
For the young professionals of Qatar who value authenticity, quality, and minimalist design – ASAL is your essential jewelry companion.
Read Our Full StoryWhat Our Customers Say
Trusted by professionals across Qatar
"I wear my ASAL necklace every day – to work, the gym, even in the shower. It still looks brand new after 6 months. The quality is unmatched."
Layla M.
Marketing Manager, Doha
"Finally, jewelry that matches my minimalist style and actually lasts. The personal delivery was such a nice touch. Highly recommend ASAL!"
Sara A.
Architect, West Bay
"I have sensitive skin and most jewelry irritates me. ASAL's surgical-grade steel is perfect – no reactions, no tarnishing. Worth every riyal."
Noor K.
Finance Professional, The Pearl
Join the ASAL Community
Be the first to know about new collections, exclusive offers, and jewelry care tips.